Seth Godin's smallest viable audience seems like an interesting idea to adopt.
Most often, we want our work to reach a wider audience. So we tend to cover all our bases when creating stuff.
When we define the smallest viable audience for our work, we can become better at producing something useful and something the audience can connect to. Being very specific allows us to create with the knowledge that there is someone that our work is tailored to. Think of it as creating bespoke content.
Applied to writing, we can choose who we want to write for. It could be someone you know or don't know. It could even be a note to your selves (future, present, or past).
So who is your smallest viable audience?
Addendum: I always had an audience taxonomy available on this site for a few years. Though I haven't explicitly made it visible to readers, it has always been there. You can see an example here: bibliophiles for.
We shall not cease from exploration
And the end of all our exploring
Will be to arrive where we started
And know the place for the first time.
― T.S. Eliot, Four Quartets
Here I am again, still trying to make sense of blogging again in the age of social media.
I've become dissatisfied with the current state of social media. I've been slowly withdrawing from it over the past couple of years. My dissatisfaction with what social media promised at the start and what it has become now is why I'm trying to start writing again on my own site.
The advantage of owning your domain is that it is an eternal sandbox that you can always play with. You can build it up or raze it down to rebuild.
I'm not sure of how long this will remain or when I decide to refresh again. But then again, I'm considering it a new start for the new year and let's see where this odyssey leads. And I hope I can resist the siren's call of social media and use this space more than the previous years.